"Is your college or university looking to support a truly great initiative? Continued awareness is the key to long-term success of this national initiative. A student project-based learning initiative allowing your students to submit RFP's, earn income, and work w/businesses."
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130 
1%-5%| Term | Course Title/Number | Register NLT Date | Location | Textbook | Fee |
| Open | IT Professional Apprenticeship/CP-ITAC2024-1 | 3/5/2024 | Virtual | Unleashing Your Harnessed Potential | $289 |
326 1%-5%| Term | Course Title/Number | Register NLT Date | Location | Textbook | Fee |
| Open | IT Professional Apprenticeship/CP-ITAC2024-1 | 3/5/2024 | Virtual | Unleashing Your Harnessed Potential | $289 |
122 1%-5%| Term | Course Title/Number | Register NLT Date | Location | Textbook | Fee |
| Open | IT Professional Apprenticeship/CP-ITAC2024-1 | 3/5/2024 | Virtual | Unleashing Your Harnessed Potential | $289 |
44 1%-5%| Term | Course Title/Number | Register NLT Date | Location | Textbook | Fee |
| Open | IT Professional Apprenticeship/CP-ITAC2024-1 | 3/5/2024 | Virtual | Unleashing Your Harnessed Potential | $289 |
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Term Of The Day: Customer Lifecycle Customer lifecycle refers to the various stages a prospective or existing customer progresses through in a company’s marketing and sales funnel. While there’s no real consensus for the names of each stage of the customer lifecycle, the lifecycle typically includes the following stages: Awareness – Lead generation for the company’s product(s) Marketing and Knowledge Company-generated information for the product as well as a customer’s research of ratings and reviews from other sites and customers and comparison against competing products Sales Conversion The customer purchases product from sales funnel Customer Experience and Product Support Customer consumes product and utilizes company’s customer support as needed Retention Satisfied customers develop brand loyalty and continue to use product Advocacy and/or Repeat Purchase Satisfied customers share positive customer experience with friends, colleagues and social network community as well as potentially purchase additional products / services from the company Companies analyze each stage of the customer lifecycle to maximize conversions, revenue, and overall satisfaction for their products. As a result, the customer lifecycle and metrics for each stage play key roles in both customer relationship management (CRM) and customer experience management (CEM) strategies. |
A: Figure out the type of marketing role you want
Learn the skills you will need for your desired role
Network online and in-person
Show off your skills online
Get paid through freelancing
Find a mentor who can help you with your role
A: Get certified – show your dedication and go through a couple of marketing courses
Get reading – learn and improve constantly with books, blogs, webinars, and podcasts
Get doing – work on a side project or volunteer to gain initial experience
A: Get a Marketing Internship.
It doesn't matter if it's paid or unpaid, a marketing internship is the best type of experience (aside from a full-time marketing role) to put on your resume. It's the best type of marketing experience because it's the most similar to a real job.
A: Quantify your past achievements outside of marketing
Look for ways you've used marketing in any context
Highlight relevant coursework and projects
Consider a resume summary
Emphasize your soft skills
A: It's the strategy that drives a business to grow and prosper. Marketing skills help cultivate deep, meaningful relationships with customers. Instead of just focusing on short-term results, marketing skills help win customers for the long haul by ensuring long-term brand affinity and loyalty.
A: Content marketing
Inbound marketing
Social media marketing
Search engine optimization
Email marketing
Paid media advertising
A: You need to have creative solutions to business problems and new ways of communicating with your customers and clients. Generating ideas is all very well, but the best marketers can put these ideas into action and deliver results.
A: In the United States, entry-level marketing jobs pay an average of $40,000 per year or $20.51 per hour. The lowest entry-level salaries start at $30,076 per year. However, even in an entry-level job, it's still possible to earn up to $55,000 per year.
A: Marketing is a field that can be difficult to break into because it requires a lot of skills and knowledge that you may not have yet. But if you're willing to put in the time and effort, it's also one of the most rewarding careers.
A: Simply put, hard skills are structured and systematic. You should learn these if you'll be in marketing for the long haul, even if it means taking a course. I'm talking about stuff like SEO, PPC, machine learning, etc. Meanwhile, soft skills help you accomplish the technical skills.
| Skillset-2-Job Role Compatibility | Work Experience Builders | by CertificationPoint |
|---|---|---|
| Scripting (Bash, PowerShell) | Python | Cybersecurity Controls and frameworks |
| Intrusion detection | Security information and event management | Network security control |
| Operating systems | Incident response | digital forensics and malware analysis |
| cloud security | development and operations (DevOps) | Threat knowledge |
| Open Web Application Security | Cyber Threat Intelligence | General Data Protection Regulation |
| Health Insurance Portability and Accountability Act (HIPPA) | cybersecurity workplace skills | cybersecurity analyst |
| communicate technical concepts | Collaboration | Risk management |
| Build foundational knowledge | risk management | Adaptability |
| Critical thinking | SQL (Structured Query Language) | create, manipulate, and query databases |
| SQL and relational database skills | database management professional | Enterprise Data Warehouse Management |
| CRM/Automation System | Unix Shell Scripting | Project Management |
| ETL (Extract, Transform, Load) | Data movement and manipulation | Data Modelling |
| Backup and Recovery | Development Tools | integrated development environments (IDEs) |
| Web Technologies | Data Security | Capacity Planning |
| ERP (Enterprise Resource Planning) | Frameworks Knowledge | Network Administration |
| Information Technology | Firewalls | Windows Server |
| Microsoft Windows | LAN | Firewalls |
| Troubleshooting | Active Directory | WAN |
| Computer Science | Communication Skills | Virtualization |
| Network Security | VPN | Customer Service |
| VMware | DHCP | Help Desk Support |
| Linux | Documentation | Aerospace Engineering |
| Architectural Engineering | Automotive Engineering | Biomedical Engineering |
| Biotechnology & Bioinformatics | Chemical Engineering | Civil Engineering |
| Computer Engineering | Cyber Security | Electrical Engineering |
| Robotics | Software Engineering | Structural Engineering |
| Transportation Engineering | Entrepreneurship | eBusiness |
| Healthcare Management | Business Analytics | Business Management |
| Construction Management | Science & Technology Management | Sports Management |
| Accounting | Hotel Management | Human Resource Management |
| International Business | Labor Relations | Logistics & Supply Chain Mgmt |
| Management Information Systems | Marketing | Social Work |
| Statistics | Surveying | Urban Planning |
| Veterinary Science | Supply Chain Management | Inventory Management |
| Warehouse Operations | Transportation | Procurement |
| Distribution | Freight Forwarding | ERP Systems |
| Customs Compliance | Demand Planning | Problem Solving |
| Teamwork | Leadership | Organizational |
| Communication | Adaptability | Time Management |
| Attention to Detail | Decision Making | Critical Thinking |
| Negotiation | Crisis management skills | Forecasting skills |
| Supervision skills | Robotics skills | Office skills |
| Microsoft office skills | Hospitality skills | Automation skills |
| Integration skills | Mathematics skills | Visual Art skills |
| Public Speaking skills | Senior Scrum Master | Sales Director |
| Translator | Volunteer | Creative |
| Modern Mgt | Python | Java |
| Javascript | Git | SQL |
| HTML | MySQL | CSS |
| C++ | Autocad | AWS |
| Matlab | Jira | Linux |
| Docker | Jenkins | C |
| C# | PHP | Mongodb |
| Microsoft Office | React | Bootstrap |
| Agile | jQuery | Teamwork |
| Problem solving | Angular | Typescript |
| Vendor management skills | SAP skills | Collaborative skills |
| Spark skills | People management skills | Maya skills |
| Performance management skills | Remote Work Skills skills | Purchasing skills |
| Active directory skills | Automation skills | Quality management skills |
| Data modeling & engineering | Big data analysis | AI and ML services |
| AI Deployment & DevOps | AI security | Adaptability and continuous learning |
| Critical thinking and problem-solving | Neural network architectures | Visual Storytelling with Data |
| Distributed computing dynamics | Content Writing | AI Prompting |
| Web Coding | Financial and economic data | Strategic planning |
| Performance monitoring | Staff management | Customer trend analysis |
| Linux Fedora Core 9 | Organization | Multitasking |
| Strategic planning | Goal setting | Strategy development |
| Operations management | Project management | Process optimization |
| Financial administration | Data analysis and reporting | Quality control |
| Marketing and sales | Resource planning | Performance monitoring |
| Staff management | Relationship building | Trend analysis |
| Information systems and database knowledge | MS Office Suite | Zoho One |
| QuickBooks | Trello | Leadership |
| Organization | Multitasking | Problem-solving |
| Verbal and written communication | Time management | Task prioritization |
| AutoCAD | SolidWorks | CATIA |
| Revit | ANSYS | 3D Modeling |
| Blueprint Reading | SketchUp | MathCAD |
| Drafting | Photoshop skills | Cloud skills |
| Data management skills | Teamwork skills | Strong Work Ethic skills |
| Payroll skills | Relationship Management skills | Lean skills |
| C++ skills | Cms skills | Public Speaking skills |
| Persuasion skills | Data analysis and visualization skills | Development and programming skills |
| Project and process management skills | Design and multimedia skills | Digital marketing and content management skills |
| Cloud and IT infrastructure skills | Emerging technology skills | Digital marketing tools (e.g., Google Analytics, SEO) |
| Social media management platforms (e.g., Hootsuite, Buffer) | Content management systems (e.g., WordPress, Drupal) | Graphic design software (e.g., Adobe Photoshop, Canva) |
| Email marketing platforms (e.g., Mailchimp, Constant Contact) | Spreadsheet software (e.g., Microsoft Excel, Google Sheets) | Financial analysis and modeling tools (e.g. Quantrix, Scenario) |
| Accounting software (e.g., QuickBooks, SAP) | Data visualization tools (e.g., Tableau, Power BI) | Risk management software( e.g. Vanta) |
| Electronic Medical Record (EMR) systems | Medical billing and coding software | Health information systems |
| Telemedicine platforms | Medical imaging software (e.g., PACS) | Data analysis and research tools in healthcare |
| Learning management systems (e.g., Moodle, Blackboard) | Educational software and tools (e.g. OneNote, PDF Element) | Online collaboration platforms (e.g., Google Classroom) |
| Multimedia authoring tools (e.g. Hypertext, Lectora) | Educational assessment tools (e.g. Mentimeter, Nearpod) | Video editing software (Final Cut Pro, Adobe Premiere Pro) |
| 3D modeling and animation software (Maya, Blender) | Digital photography and photo editing software | Social media management tools |
| Content management systems (WordPress, Drupal) | Video production and editing software | Social media platforms and analytics tools |
| Search engine optimization (SEO) techniques | Data analysis and reporting tools | Event management software (Whova, Eventbrite) |
| Project management tools (Trello, Asana) | Communication and collaboration tools (Zoom, Dropbox) | Data analysis tools (HubSpot, Google Analytics) |
| Computer-Aided Design (CAD) | Building Information Modeling (BMI) | Estimating and costing software (RSMeans) |
| Communication and collaboration tools (PlanRadar, Smartsheet) | Project management software (Construct, ProCore) | Financial analysis software (e.g., Bloomberg Terminal, FactSet) |
| Risk management tools (e.g., Riskalyze, RiskMetrics, and MSCI RiskManager) | Banking software and platforms (e.g., Temenos, Finastra, and FIS) | Data analysis and reporting tools (e.g., Tableau, Power BI, QlikView) |
| Financial modeling and analysis (e.g., Microsoft Excel) | Proficiency in spreadsheet software (e.g., Microsoft Excel or Google Sheets) | Knowledge of procurement software: (e.g., SAP Ariba, Coupa, or Oracle Procurement) |
| e-procurement systems | Data analysis and reporting: (e.g., Tableau) or statistical analysis software (e.g., SPSS) | Communication and collaboration tools: (e.g., Google Meet, Microsoft Teams) |
| Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) | Database management systems | Document management software |
| Calendar and scheduling tools | Virtual meeting and communication platforms | Architectural design software (e.g. AutoCAD, SketchUp, Revit) |
| Building information modeling (BIM) software | Rendering and visualization software (e.g. Vectorworks, Adobe Substance 3D) | Project management tools (e.g. Archicad, Wrike) |
| Energy analysis and sustainability software (e.g.Diligent ESG, Novisto) | Human resources | Human resources information systems |
| Microsoft Office Suite (e.g. Word, Excel, PowerPoint, and Outlook) | Applicant tracking systems (ATS) | Data analysis and reporting (e.g. BI, Python) |
| Collaboration tools (RingCentral, Basecamp) | Manufacturing software (e.g. Fishbowl, Prodsmart) | Data analysis and reporting (e.g. Factbird, Segment) |
| Inventory management (e.g. Katana, Cova) | Quality control software (e.g.Greenlight Guru, KAWAK) | Troubleshooting and maintenance |
| System installation and maintenance | Network administration | Security management |
| Diagnosis and troubleshooting of IT issues | End-user support | Remote support |
| Backup and recovery operations | IT standard compliance | Automated IT systems |
| Helpdesk management | Training and mentoring | Performance optimization |
| Network monitoring and optimization | Documentation and recordkeeping | Time management and problem-solving ability |
| Communication and interpersonal skills | Knowledge of computer hardware, software and peripherals | Knowledge of IT standards and protocols |
| Knowledge of customer service best practices | Backup and Disaster Recovery | Remote Desktop Support |
| Windows 8.1 | Windows 10 | Windows 11 |
| Operating System Installation and Configuration | Chromium OS | Android |
| Linux | Fuchsia | Wear OS |
| OS/360 | z/OS | IBM |
| AIX | OS/2 | Apple macOS |
| Google's Android OS | Microsoft Windows | Apple iOS |
| Linux Operating System | Agile and Scrum methodologies | Machine learning and AI algorithms |
| API design and development | IT compliance and governance | UX/UI design principles |
| Blockchain technology | Containerization technologies (Docker, Kubernetes) | Version control systems (Git, SVN) |
| Software testing and debugging | System architecture design | Performance optimization |
| Storyboarding | Adobe Creative Suite (Illustrator, InDesign, Photoshop) | User interface design |
| User experience design | Augmented reality (AR) design | Virtual reality (VR) design |
| Accessibility standards for design | Prototyping (digital and physical) | Lean Green Belt Training |
| Lean Yellow Belt Training | Web Administrator | Computer Security Management |
| Qualified Trainer | Workstations & Servers | Traditional Servers/Blade Servers |
| Exchange Server | VMWare | RemedyARS |
| HTML | PERL/CGI | Oracle 8i-9i |
| HP OpenView | CiscoWorks 2000 | Sniffer Pro |
| DNS | Linux/Unix | Novell Netware |
| SQL Server | Internet Information Server (IIS) | ASP/ASP.net |
| Sidewinder (Cobra) | Solaris | Legato Networker |
| TCP/IP | PHP4 | XML |
| Microsoft Office | Visual Studio Development | NetIQ |
| Visio 2000 | Photoshop | CSS |
| DHTML | Internet Scanner | Coldfusion |
| SharePoint Portal Server | SharePoint Designer | Macromedia Dreamweaver |
| Quest TOAD (Oracle database interface) | BootStrap | WordPress |
| Joomla | Mobile Apps Development | OSCommerce |
| NotePad++ | ||
| Build Student Readiness Experience Builder | Build Group-Based Experience Builder | Build Volunteer Experience Builder |
| Create Company-Based Experience Builder | Create New Hire Experience Builder | Create Training Experience Builder |
